The entire application is built in Serv.ly own website tool. It gives you as a user full visual freedom to place things and to add colors, styles, graphics, etc. as you may wish. For you as a customer, this means that we can take over your entire website and ensure a closer and cheaper integration between CRM and website. But it's just as easy to start with us creating a landing page that integrates with your existing web pages. And then you can possibly build from there. Serv.ly gives you complete freedom in a richer toolbox.